Live Sports & Event Protection

Ayatii helps leagues, broadcasters, promoters and event rights holders spot illegal live streams as they appear and act on them while the event is still in progress. We plan around your fixtures and show schedule, so protection is in place before kick-off rather than after the final whistle.

SCOPING AN EVENT PLAN

WHO NEEDS IT

RELATED SERVICES

FAQ

METHODOLOGY

Our Live Event Protection Methodology

Live content loses most of its value once the event ends, so the method is organised around the event window: prepare beforehand, act during and learn afterwards.

Prepare

Before the event we agree the fixtures, the rights holders, the territories and the official channels, and we build a watch list of the sources that carried your previous events. Preparing early means notices are ready to send the moment a stream goes live.

Detect

During the event window we search for unauthorised streams on pirate sites, social platforms, video-sharing services and messaging channels, using automated discovery and reviewers who recognise your broadcast. Streams are confirmed against your feed before anything is reported.

Act

Verified streams are reported to the platforms and hosts carrying them, using the live-content reporting routes each one offers. Sources that keep returning during the same event are escalated to the infrastructure behind them.

Review

After the final whistle we compile what appeared, what was removed and how long streams stayed online. That record feeds the plan for the next fixture, including which sources need earlier attention.

SERVICES

Our Live Sports & Event Protection Services

Live piracy needs speed, coverage and follow-through. The service combines three parts that can be matched to a single marquee event or a full season.

Event-Window Monitoring

Focused monitoring for the hours around each fixture, show or fight night, concentrated on the sources that matter for that event and its audience. Windows are set from your calendar and can include pre-event streams and replays.

Real-Time Takedown Handling

Prepared notices and a review process built for speed, so that confirmed streams are reported as soon as they are verified. We follow reported streams to see whether they were removed or have reappeared under a new link.

Repeat Source Escalation

When the same channel, page or restream operator returns across fixtures, we document the pattern and look for a more durable point of action, such as the host, the domain or the platform account behind it.

HOW WE HELP

How Ayatii Works with Sports and Event Teams

Rights holders, broadcasters and venues often share responsibility for a single event. We work alongside each of them and keep four practices in place throughout.

Calendar-Led Planning

We build the programme around your fixture list, tournament phases and marquee dates, with the closest attention on the events that carry the most commercial value.

Clarity on Who Can Act

Sports rights are often split between a league, a broadcaster and regional licensees. We confirm who is authorised to send notices for each event so reports come from the right party.

A Clear Record of Every Stream

Each stream is logged with its location, the time it was found and the action taken. If a partner, sponsor or counsel asks what happened on match day, the answer is documented.

Feedback Between Events

After each event we share which sources carried your feed and how quickly they were handled, then adjust the plan for the next one together with your team.

DELIVERABLES

What Is Included in Live Event Protection

For every event or season in scope, your team receives the five items below, sized to the number of fixtures and the territories involved.

Event Protection Plan

A short document setting out the events covered, rights holders, official channels, monitoring windows and the escalation contacts for match day.

Source Watch List

A maintained list of the sites, channels and accounts known to carry your events, updated as new sources appear.

Verified Stream Records

For each confirmed illegal stream, the capture, the time it was seen, the link to your broadcast and the party it was reported to.

Event Takedown Log

A record of notices sent during and after the event, showing which streams were removed, which returned and which remain open.

Post-Event Report

A summary of piracy activity for the event with observations on recurring sources and suggestions for the next fixture.

Partner with Ayatii to Protect Your Next Event

Send us your fixture list or event calendar and the territories you care about. We will outline how event-window protection could work for you.

Plan live event protection

WHY US

Why Choose Ayatii for Live Sports Protection

Live events leave little time to learn on the job. These are the reasons rights holders ask Ayatii, a Dubai-based anti-piracy company, to plan live coverage with them.

Built Around the Event Window

Monitoring and notice preparation are scheduled around your kick-off times and show running order, because a stream reported after the event has little value to you.

Human Check on Every Stream

Reviewers confirm that a candidate really carries your broadcast before it is reported, which keeps notices accurate even when volume spikes on match day.

Regional Understanding

Being based in Dubai, we work with the Middle East and wider international audiences in mind, including language and platform habits that affect where live streams appear.

Honest Reporting

We report what was removed and also what stayed online or returned, so you see the real picture and can decide where to invest next.

ABOUT LIVE PIRACY

About Live Sports and Event Piracy

Live sports and event piracy is the unauthorised broadcast of a match, fight, concert or other live event while it is taking place. Unlike catalogue piracy, the value is concentrated in a short window, and an illegal stream that runs for the full event can divert a large share of the audience who would otherwise pay.

Pirate streams usually start from a legitimate feed that is captured and relayed. The relay is then published through dedicated sites, social media pages, video-sharing platforms, messaging channels and IPTV services, often with several backup links ready in case the first is removed.

Because the event is short, the response must be quick and well prepared. Protection combines early planning, fast verification and reporting routes that suit each platform, followed by an honest review of what worked so the next event is better covered.

Where Illegal Live Streams Appear

Dedicated streaming sites: pages that embed relayed feeds and list upcoming fixtures to attract viewers.
Social media pages: accounts that share live streams or links to them, often through live-video features.
Messaging channels: groups and channels that distribute stream links to large audiences during the event.
IPTV services: subscription offerings that include sports channels without a licence to carry them.
Venue and pay-per-view abuse: unauthorised public showings and resold access to paid event broadcasts.

Planning ahead of each event, rather than reacting during it, is what gives rights holders the best chance of limiting the damage.

SCOPING AN EVENT PLAN

How a Live Event Programme Is Scoped

Event protection is scoped from the calendar outwards. These are the questions we work through before the first fixture is covered.

Events and Windows

Which fixtures, tournaments or shows are in scope and how long before and after the event we should watch. A single championship and a full league season call for different plans.

Rights and Territories

Who holds the rights in each territory and which party sends notices. This avoids conflicting reports and makes sure the people with authority are the ones acting.

Platforms and Languages

Which platforms and language communities carry your audience. A regional football league and an international boxing card tend to surface on different sources.

Match-Day Coordination

How your team and ours stay in touch during the event, who approves unusual cases and how results are reported once the event is over.

WHO IT APPLIES TO

Who Needs Live Sports & Event Protection

Anyone who sells access to a live moment has something to protect. These three groups most often ask for event coverage.

Leagues, Federations and Promoters

Organisers who sell broadcast rights depend on those rights keeping their value. Visible illegal streams weaken the case for rights fees and sponsors.

Broadcasters and Pay-TV Operators

Licensees who pay for exclusive coverage need to show that they are defending that exclusivity, and they need evidence they can pass to rights owners.

Streaming Platforms with Live Content

Platforms that add live sport or events to their service face relays of their own feed and need quick action while subscribers are watching.

Frequently asked questions

Can illegal live streams be stopped while the event is on?

Often they can be reported and removed within the event window, but results depend on the platform and the speed of its review. We prepare in advance so that notices are ready when streams appear, and we keep reporting new links as they surface.

Do you cover a single event or only whole seasons?

Both. Some clients ask for protection around one marquee fight or final, and others for a full season of fixtures. We scope the plan to the events you name.

What do you need from us before an event?

We need the event schedule, confirmation of who holds the rights in each territory, details of your official channels and a contact for match day. A sample of your broadcast helps reviewers recognise the feed.

What about streams that keep coming back?

Repeat sources are documented and escalated beyond individual links, for example to the host or the account behind them. We cannot promise a source will never return, but we aim to make it harder for it to operate.

Do you also handle legal action against operators?

We supply the evidence and records that counsel can use, and we work with your lawyers when you decide to pursue a case. Legal decisions and proceedings remain with you and your counsel.

Live Sports & Event Protection

Our Live Event Protection Methodology